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Focusing on corporate communication, this volume highlights its significance as a crucial business asset amid global changes. It addresses key communication needs throughout various organizational phases, including mergers and acquisitions, structural and cultural shifts, innovation, leadership transitions, downsizing, global expansion, and competition. Additionally, it emphasizes the importance of ethical decision-making and political action, alongside fostering employee engagement, making it a comprehensive resource for understanding effective communication strategies in business.
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Corporate Communication, Michael Goodman, Peter B. Hirsch
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- Année de publication
- 2014
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