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The demographic developments in Germany and their effects on consumer behaviour

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The paper explores the significant impact of demographic changes, including declining birthrates, an aging population, and a shrinking populace, on society. It highlights how these shifts have become central to public discourse and are poised to influence social development profoundly. By examining these trends, the work aims to shed light on the implications of demographic transformation for future societal structures and dynamics.

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The demographic developments in Germany and their effects on consumer behaviour, Steffen Plutz

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2012
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