Procter and Gamble and the Open Innovation Model

En savoir plus sur le livre

The essay explores the Open Innovation model, particularly in relation to Procter & Gamble's challenges with internal R&D and product line extensions. It argues that while Open Innovation is vital for leveraging external knowledge and technology, its effectiveness is diminished without strong organizational processes to integrate this knowledge internally. The analysis reveals that Procter & Gamble has overly depended on acquiring external technologies, failing to adequately assimilate this knowledge to drive significant internal innovation.