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The book examines the transformative shifts in presidential campaigns over recent decades, highlighting advancements in communication technology, marketing strategies, and survey methodologies. It addresses the growing influence of non-party organizations and campaign professionals, alongside the diminishing role of political parties in candidate selection. Additionally, the work discusses significant alterations in campaign finance laws, providing a comprehensive analysis of these interconnected changes rather than viewing them in isolation.
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Modern Presidential Electioneering, Jody C. Baumgartner
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- Année de publication
- 2000
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