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The book provides a comprehensive guide to developing an integrated AI strategy that unifies marketing, sales, and customer experience. It emphasizes the importance of leveraging AI to enhance business performance and maintain a competitive advantage in the marketplace. With practical insights and strategies, readers will learn how to effectively implement AI solutions that align with their organizational goals.
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AI Strategy for Sales and Marketing, Katie King
- Langue
- Année de publication
- 2022
- product-detail.submit-box.info.binding
- (souple)
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- Sous-titre
- Connecting Marketing, Sales and Customer Experience
- Langue
- Anglais
- Auteurs
- Katie King
- Éditeur
- Kogan Page
- Publié
- 2022
- Format
- souple
- Pages
- 288
- ISBN13
- 9781398602007
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion
- Évaluation
- 4 sur 5
- Description
- The book provides a comprehensive guide to developing an integrated AI strategy that unifies marketing, sales, and customer experience. It emphasizes the importance of leveraging AI to enhance business performance and maintain a competitive advantage in the marketplace. With practical insights and strategies, readers will learn how to effectively implement AI solutions that align with their organizational goals.