FUNDAMENTALS OF BUSINESS ENVIRONMENT (Volume 1)

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The book explores the complex interplay between internal and external factors that influence a business's success in a turbulent environment. It emphasizes the importance of understanding organizational vision, mission, and internal mechanisms alongside external influences from suppliers, customers, and government entities. By studying these dynamics, entrepreneurs can make informed decisions that ensure smooth operations and foster growth. The content aims to provide foundational insights into navigating the business environment effectively.