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Small and medium-sized enterprises (SMEs) encounter challenges in a competitive market dominated by larger firms, particularly in effectively communicating their product offerings. With limited marketing resources, SMEs must leverage their agility and quick decision-making capabilities to adapt to shifting market conditions. This resilience allows them to respond rapidly to consumer needs, positioning them uniquely despite the tight information landscape they navigate.
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Practical Marketing Guide for SMEs VOL 1 for entrepreneurs, Francois Simon Pierre Ngan Tonye
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- Année de publication
- 2021
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