Selling in a Post-Trust World

Establishing trust in sales is crucial yet challenging in today's skeptical environment. This book offers a coaching framework based on The Trust Formula™, guiding sales professionals to forge authentic relationships and communicate value effectively. Each chapter provides actionable strategies to create inspirational experiences and develop disciplined habits, ultimately helping readers build trust with hesitant prospects. By applying these insights, salespeople can enhance their prospecting skills, boost win rates, and cultivate lasting client relationships.