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Challenging the conventional focus on logos and monetary exchanges in sponsorship marketing, the author presents a thought-provoking examination of its future. By questioning the value of mere impressions and signage, the book encourages a deeper exploration of what sponsors and organizations can offer beyond financial transactions. It prompts readers to reconsider the true desires of consumers and the potential for more meaningful sponsorship experiences.
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WHAT SPONSORS WANT, Mark Harrison
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- Année de publication
- 2020
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