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Goliath Strikes Back
How Traditional Retailers Are Winning Back Customers from Ecommerce Startups
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The book explores the ongoing struggle between eRetail startups and established traditional retailers in the realm of ecommerce, focusing on customer growth and retention strategies. It delves into the distinct challenges each faces and how these obstacles evolve in the rapidly changing digital landscape, providing insights into the competitive dynamics that shape the industry.
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Goliath Strikes Back, Peter S. Cohan
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- Année de publication
- 2020
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