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Offering a clear and comprehensive overview of advertising theory and practice, this textbook serves as an essential resource for students at any level. Authored by a respected figure in the field, it presents key concepts in a concise format, making it accessible for both beginners and those seeking to deepen their understanding of advertising.
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Absolute Essentials of Advertising, Sarah Turnbull
- Langue
- Année de publication
- 2024
- product-detail.submit-box.info.binding
- (souple)
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- Langue
- Anglais
- Auteurs
- Sarah Turnbull
- Éditeur
- Taylor & Francis Ltd
- Publié
- 2024
- Format
- souple
- Pages
- 88
- ISBN13
- 9781032007687
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Ancienne publicité
- Description
- Offering a clear and comprehensive overview of advertising theory and practice, this textbook serves as an essential resource for students at any level. Authored by a respected figure in the field, it presents key concepts in a concise format, making it accessible for both beginners and those seeking to deepen their understanding of advertising.