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Focusing on the interplay between tourism and urban economic development, this book examines historical context, measurement techniques, structural frameworks, operational strategies, and leadership roles in city marketing. By integrating theory with practical examples, it offers fresh case studies that highlight common challenges and opportunities within the tourism sector, providing valuable insights into enhancing a city's image and economic vitality through effective tourism strategies.
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Inside City Tourism, John Heeley
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- Année de publication
- 2011
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