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The fourth edition of this established how-to guide offers comprehensive insights for students, professionals, and business leaders in public relations and corporate communication. It includes updated content and notable contributions from experts in the field, showcasing the latest trends, practices, and scholarship in communication strategies. This edition reflects cutting-edge thought and aims to enhance the reader's understanding and application of effective communication techniques.
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Reputation Management, John Doorley, Helio Fred Garcia
- Langue
- Année de publication
- 2020
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- (rigide)
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- Sous-titre
- The Key to Successful Public Relations and Corporate Communication
- Langue
- Anglais
- Auteurs
- John Doorley, Helio Fred Garcia
- Éditeur
- Taylor & Francis
- Publié
- 2020
- Format
- rigide
- Pages
- 438
- ISBN13
- 9780815376958
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Communication
- Évaluation
- 4 sur 5
- Description
- The fourth edition of this established how-to guide offers comprehensive insights for students, professionals, and business leaders in public relations and corporate communication. It includes updated content and notable contributions from experts in the field, showcasing the latest trends, practices, and scholarship in communication strategies. This edition reflects cutting-edge thought and aims to enhance the reader's understanding and application of effective communication techniques.