Le livre est actuellement en rupture de stock
En savoir plus sur le livre
The book explores the evolving profile of high-tech consumers and their future needs and preferences. Allan Reddy and his team analyze current research to inform effective marketing strategies tailored to this demographic. By employing a multi-specialist perspective, they provide a comprehensive understanding of the subject, making it essential reading for professional marketers, academics, and strategists in the high-tech industry. It serves as a valuable resource for those looking to navigate the complexities of consumer behavior in a rapidly changing market.
Achat du livre
The Emerging High-Tech Consumer, neuveden
- Langue
- Année de publication
- 1997
- product-detail.submit-box.info.binding
- (rigide)
Nous vous informerons par e-mail dès que nous l’aurons retrouvé.
Modes de paiement
Personne n'a encore évalué .