The conquest of worker's spirit in the service sector

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Focusing on the ideological discourse surrounding worker engagement, the book explores how employees' personal interests align with corporate goals through motivational strategies and competitive dynamics. It critiques the expectation for workers to adopt an entrepreneurial mindset, emphasizing the pressures of market adaptation that can lead to exploitation and job precarity. The work serves as a critical reflection on capitalism and contemporary methods of capital accumulation, challenging the reader to reconsider the implications of proactivity in the workplace.