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Effective branding is crucial for museums to create a distinct identity that resonates with visitors and fosters loyalty. The author provides practical, step-by-step guidance for branding various museum departments, supported by diverse case studies. Emphasizing that creativity outweighs financial resources, the updated edition incorporates digital branding strategies and introduces three new chapters focusing on public relations, specialized spaces, and database management, making it a comprehensive resource for modern museum branding.
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Museum Branding, Margot Wallace
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- Année de publication
- 2016
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