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The book emphasizes the crucial role of communication in shaping thoughts and actions across various domains, including interpersonal relationships and consumer behavior. It explores how marketing is integral to the selling process, outlining the strategies and goals necessary for effective action. By examining these elements, the book provides insights into the interplay between communication and marketing, highlighting their significance in achieving success in sales and beyond.
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Communicational Marketing, Luigi Carlo De Micco
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- Année de publication
- 2010
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