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Globalization compels companies like Sainsbury's to consider foreign market expansion to maintain competitiveness. This essay emphasizes the importance of thorough market analysis before making high-stakes strategic decisions. It explores the necessity of determining whether to invest in the Chinese market and identifies the most suitable market entry strategies to ensure successful investment. The analysis aims to provide insights into the complexities and potential consequences of such expansions.
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Sainsburys in China. Risks, Opportunities and Strategy, anonym
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- 2017
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