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The book explores the concept of "happy eating" by examining food addiction behaviors and characteristics in both historical and contemporary advertisements for ultra-processed foods. Utilizing thematic analysis, it delves into how these advertisements promote unhealthy eating habits, highlighting the connection between marketing strategies and food addiction.
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"Happy Eating" and Food Addiction in American Advertising, Debbie Danowski
- Langue
- Année de publication
- 2023
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- (rigide)
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- Titre
- "Happy Eating" and Food Addiction in American Advertising
- Langue
- Anglais
- Auteurs
- Debbie Danowski
- Éditeur
- RLPG/Galleys
- Publié
- 2023
- Format
- rigide
- Pages
- 232
- ISBN13
- 9781666939262
- Séries
- Mots clés
- Nonfiction, Sciences sociales
- Description
- The book explores the concept of "happy eating" by examining food addiction behaviors and characteristics in both historical and contemporary advertisements for ultra-processed foods. Utilizing thematic analysis, it delves into how these advertisements promote unhealthy eating habits, highlighting the connection between marketing strategies and food addiction.