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The study examines the controversial disposal of the Brent Spar oil rig, highlighting the clash between corporate interests and environmental concerns. Focusing on the response from Dutch-Shell and British Esso, it analyzes the implications for marketing strategies in both offline and online contexts. The research underscores the significance of public perception and activism in shaping corporate decision-making, making it a crucial case for understanding the intersection of business practices and environmental ethics in the marketing landscape.
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Making a Difference - The societal marketing concept supporting educational and cultural issues, Robert Motzek
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- Année de publication
- 2011
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