The Usage of Private Retail SAles Portals by Malaysian Urban Consumers

Focusing on Malaysian urban consumers, this research investigates the unique challenges and advantages of private retail sales portals. It addresses the gap in existing literature by examining factors that influence the effective use of these platforms, which has been largely overlooked in previous studies centered on non-Malaysian contexts. The central research question seeks to identify strategies for enhancing the efficiency and effectiveness of private retail sales portals for this demographic.