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Focusing on the quality management challenges faced by Cuban press media, this research highlights the limitations of current practices due to a lack of a process-oriented approach. It proposes the development of a comprehensive technology that includes a model and general procedures aimed at enhancing quality management in Cuban newspapers. This initiative seeks to address existing inadequacies and foster significant improvements in the quality of journalism within these institutions.
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TECHNOLOGY FOR QUALITY MANAGEMENT IN CUBAN NEWSPAPERS, Froilan Alexander Parra Suarez, Maira Rosario Moreno Pino
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- Année de publication
- 2024
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