A Business Model of the Food-Retailer "FreshCo"

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Focusing on the importance of effective tools in communication, this seminar paper explores their significant role in enhancing public relations, advertising, marketing, and social media strategies. Drawing on a Hungarian proverb, it emphasizes that the right tools can streamline efforts and improve outcomes. The paper, graded 1.5, showcases research conducted at the University of Ulm in 2021, highlighting contemporary practices and methodologies in the field of communications.