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Strategic planning is essential for effective management in the modern business landscape. George A. Steiner's influential work offers practical guidance on structuring the planning process, utilizing information effectively, and implementing strategic plans into actionable steps. Aimed at top and middle-level executives, this classic resource remains a crucial reference for mastering the intricacies of business planning and achieving organizational success.
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Strategic Planning, George Albert Steiner
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- Année de publication
- 1997
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