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Focusing on the essential skills of relationship selling, this book emphasizes the importance of building rapport, respect, and trust with customers. It offers practical strategies for enhancing communication and understanding customer needs, ultimately leading to stronger, more productive relationships. By integrating psychological insights and real-world examples, the author guides readers in developing a customer-centric approach that fosters loyalty and long-term success in sales.
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Understanding Relationship Selling, Catherine Mattiske
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- Année de publication
- 2010
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- (souple)
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