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The book delves into the transformation of cosmetics firms into technology-driven beauty companies, driven by evolving customer expectations. It highlights the growth of the cosmetics industry and the significance of digital marketing strategies in a post-pandemic landscape. Special attention is given to the innovative approaches of Japanese and Korean firms, showcasing new business models and discussing future prospects within the cosmetics sector.
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Cosmetics Marketing Strategy in the Era of the Digital Ecosystem, Young Won Park, Paul Hong
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- Année de publication
- 2024
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