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The narrative follows a young agency executive navigating the quirky and often absurd world of advertising. Through humorous anecdotes, it explores the challenges of producing a TV commercial featuring penguins, as well as the complexities of establishing Western agencies in Moscow and China. Blending comedy with insightful commentary, the book offers a unique glimpse into the ad industry's inner workings, making it both entertaining and educational for readers.
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From Penguins to Paradise, Paddy Hayes
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- Année de publication
- 2021
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