Trend of production and productivity of toys industry in India and way ahead

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Focusing on the toy industry's production trends in India, the paper explores the country's reliance on imports despite having a vast market due to its large population. It highlights the significance of the toy sector, which, while promising due to rising living standards, faces considerable challenges. The analysis suggests that despite India's potential as a major player in the toy market, the industry struggles to thrive. Furthermore, it discusses government initiatives aimed at revitalizing and supporting the domestic toy industry.