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The narrative highlights Amancio Ortega's visionary leadership and the transformative journey of Zara from humble origins to a global fashion powerhouse. It delves into themes of innovation, sustainability, and cultural adaptation that shaped the brand's fast-fashion revolution. Through twelve chapters, the book examines Zara's global expansion, technological advancements, and lasting impact on the fashion industry, offering insights into how Ortega and his brand redefined consumer perceptions and practices in fashion.
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Fast Fashion Billionaire, Princewill Lagang
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- Année de publication
- 2023
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