Performance Excellence in Marketing, Sales and Pricing

Focusing on the evolving landscape of global commerce, this book explores the impact of data transparency on consumer behavior and product offerings. It presents effective marketing and sales strategies, emphasizing practical relevance and real-world application. Key concepts such as selling, pricing, and negotiation are systematically outlined, alongside tools like the marketing mix. Additionally, it incorporates change, lean, and innovation management as essential components for achieving performance excellence in business.