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Broken Promises: Why Good Leaders Make Bad Decisions and How to Keep It from Happeining to You
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- 210pages
- 8 heures de lecture
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The book explores IBM's dramatic decline in the early 1990s, attributing its challenges not to technological lag but to a neglect of customer needs and employee trust. Through interviews with executives and customer surveys, the authors reveal that IBM's overly ambitious strategic planning, misguided financial decisions, and a broken commitment to both customers and employees contributed to its downfall. This narrative serves as a cautionary tale for corporate leaders, emphasizing the importance of maintaining strong relationships amidst significant organizational change.
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Broken Promises: Why Good Leaders Make Bad Decisions and How to Keep It from Happeining to You, Daniel Quinn Mills
- Langue
- Année de publication
- 1996
- Reliure
- (rigide)
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- Titre
- Broken Promises: Why Good Leaders Make Bad Decisions and How to Keep It from Happeining to You
- Langue
- Anglais
- Auteurs
- Daniel Quinn Mills
- Publié
- 1996
- Format
- rigide
- Pages
- 210
- ISBN13
- 9780875846545
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion
- Évaluation
- 2,65 sur 5
- Description
- The book explores IBM's dramatic decline in the early 1990s, attributing its challenges not to technological lag but to a neglect of customer needs and employee trust. Through interviews with executives and customer surveys, the authors reveal that IBM's overly ambitious strategic planning, misguided financial decisions, and a broken commitment to both customers and employees contributed to its downfall. This narrative serves as a cautionary tale for corporate leaders, emphasizing the importance of maintaining strong relationships amidst significant organizational change.