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Exploring the intersection of mission-driven work and market dynamics, this book delves into how organizations can effectively communicate their values while achieving financial success. It emphasizes the importance of messaging in fostering connections with stakeholders and navigating challenges in a competitive landscape. Through practical insights and case studies, it offers strategies to align purpose with profitability, making it a valuable resource for leaders seeking to balance social impact with business objectives.
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Message Matters, Rebecca K. Leet
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- Année de publication
- 2007
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