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The third edition of Market Entry Strategies enhances readability while merging internationalization theories with real-world case studies. New examples from Delivery Hero and Tesla expand its industry scope, emphasizing practical applications of theoretical concepts. The updated edition includes case studies designed for hands-on learning and incorporates digital tools, like publicly available charts on YouTube, making it ideal for distance learning environments.
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Market Entry Strategies, Mario Glowik
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- Année de publication
- 2020
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