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The book introduces a strategic framework for effective Customer Relationship Management, centered on Professor Payne's five key processes. It outlines a systematic approach to managing CRM initiatives, ensuring they achieve maximum impact and efficiency. By focusing on these processes, readers can implement successful CRM policies that enhance customer interactions and drive business success.
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Customer Relationship Management, Simon Knox, Adrian Payne, Lynette Ryals
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- Année de publication
- 2002
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