Advances in Theory and Practice in Store Brand Operations

En savoir plus sur le livre

Focusing on the strategies for private brands, the book delves into product strategy, pricing strategy, channel strategy, and supply chain coordination. It explores the evolution of private labels from their emergence in Europe during the 1960s and 70s to their current global market presence, particularly in mature European markets. The text highlights the challenges faced by China's private label sector, which holds a market share of only 1-3%, emphasizing the need for effective operations management to select product categories, set pricing, restructure channels, and coordinate the supply chain.