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Focusing on the shift towards customer value in economic activity, this book presents a strategy formulation theory that empowers companies to develop effective business, product, and service strategies. By employing advanced modeling and pattern detection techniques, it enables organizations to create strategies that yield significantly higher value—up to ten times more than traditional methods. This versatile process can be applied across various organizational areas, ensuring breakthrough results and sustainable competitive strength through enhanced value creation.
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Business Strategy Formulation, Anthony Ulwick
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- Année de publication
- 1999
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