The Power of Cute

Cuteness is examined as a pervasive cultural phenomenon, extending beyond mere innocence to reveal its complex and sometimes unsettling nature. Simon May explores various representations of cuteness, from beloved characters like Mickey Mouse to more ambiguous figures, arguing that it embodies a playful yet powerful distortion of traditional qualities. The book addresses cuteness's role as an antidote to societal pressures, reflecting our uncertainties about identity, control, and power dynamics. It offers a nuanced perspective on how this aesthetic influences contemporary life and relationships.