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Focusing on the evolving landscape of international business, this volume addresses contemporary challenges and developments in the field. It compiles a diverse range of research concepts and findings, offering contrasting perspectives on how businesses are adapting to the unique challenges and opportunities of the 21st century. The collaboration with the UK Chapter of the Academy of International Business enhances its credibility and relevance in today's global market.
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International Business, Frank McDonald, Colin Wheeler
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- Année de publication
- 2002
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