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The evolution of advertising reveals a continuous quest for businesses to attract customers, starting from metal signs to print media, and eventually to radio and television. Early radio commercials, often featuring catchy jingles, played a crucial role in brand recall, as listeners had no visual cues. With the rise of television in the late 1940s, advertisers adapted by sponsoring shows and integrating their products into the content, exemplified by "I Love Lucy," which prominently featured its sponsor, Phillip Morris, within the storyline.
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Video Marketing Simplified, Jim Stephens
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- 2021
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