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Focusing on the evolution of marketing from 1862 to 1969, this comprehensive study highlights Rowntree's pivotal role in shaping modern marketing practices. It examines the company's innovative approaches to product development, branding, and advertising, revealing how these strategies fueled its commercial success. Additionally, the book addresses broader themes such as managerial organization, business culture, and industrial relations, positioning Rowntree as a key player in the marketing revolution and its impact on economic development.
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Rowntree and the Marketing Revolution, 1862 1969, Robert Fitzgerald
- Langue
- Année de publication
- 2006
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- (souple)
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