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Drawing from her extensive experience as a veteran broadcaster, Lisa Brandt explores the challenges media professionals face when sifting through countless guest pitches. She highlights the importance of relevance and value in content, emphasizing that media outlets must prioritize their audience's interests when selecting what to feature. This insight offers a unique perspective on the intersection of media, public relations, and audience engagement.
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Make the Media Want You, Lisa Brandt
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- Année de publication
- 2018
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