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The book explores the evolving significance of music festivals for young adults, highlighting a shift towards uncompromising celebration amidst growing sustainability challenges. It examines the heightened awareness of environmental issues and the increasing interest from companies to integrate sustainability into their communications strategies, reflecting a critical intersection of entertainment and ecological responsibility.
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Effective Sustainability Communication for Music Festivals and other Mega-Events, Franziska Hillmer
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- Année de publication
- 2016
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