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Rethinking Business Anthropology

Cultural Strategies in Marketing and Management

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Pages
232pages
Temps de lecture
9heures

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Emerging as essential tools in business research, qualitative methods are explored through the lens of business anthropology in this timely monograph. It offers valuable perspectives for the growth and development of the field, making it suitable for professionals and as a textbook.

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Rethinking Business Anthropology, Alf H. Walle

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Année de publication
2024
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