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Exploring the landscape of creativity in organizations, the authors reveal innovative strategies to enhance creative performance in businesses. Drawing from their global investigations, they present a fresh perspective on fostering creativity, supported by a wealth of success stories that illustrate practical applications. This work serves as a guide for companies looking to unlock their creative potential and transform their organizational culture.
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Corporate Creativity: How Innovation & Improvement Actually Happen, Alan G. Robinson, Susan Stern
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- Année de publication
- 1998
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