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Focusing on the essential role of sales prospecting, this book emphasizes its importance for business growth and managing account turnover. It highlights how prospecting serves as the foundation for consultative selling and sales negotiation, illustrating the interconnectedness of these three disciplines. In a competitive global market, the text underscores that no business can claim ownership over its clients, making effective prospecting crucial for sustained success.
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Perpetual Hunger, Patrick Tinney
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- Année de publication
- 2016
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- (souple)
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