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The book explores the innovative concept of Pay-Per-Click advertising, where businesses pay only when users click on their ads, contrasting with traditional advertising models. It delves into optimizing Google AdWords to enhance targeted traffic to websites, highlighting techniques such as crafting appealing ads and effective keyword strategies. This approach allows advertisers to maximize their investment while reaching potential customers more efficiently.
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Google Adwords For Beginners, Dale Blake
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- Année de publication
- 2015
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