Photography as a strategic tool in political communication. A comparative study of Barack Obama and Donald Trump

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Political communication through official photographs plays a crucial role for both Obama and Trump, each utilizing this medium to convey distinct core messages. While both presidents aim to reinforce their political narratives, their approaches differ significantly. Trump's official images are strategically positioned within a broader communicative context, emphasizing his role as the central figure capable of addressing America's challenges. This analysis highlights the contrasting techniques and intentions behind their visual representations in political discourse.