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Focusing on the evolution of a cable network, this research paper examines Nickelodeon's rise from obscurity to a leading name in children's programming over the past two decades. It highlights the network's commercial success and innovative branding strategies that have made it a global phenomenon. The analysis delves into Nickelodeon's unique philosophy and image, illustrating its significant role in the international kidvid market. The study offers insights into the network's impact on children's media and its expansion beyond the US.
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Nickelodeon. Analysis of a Cable Network, Christoph Koch
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- Année de publication
- 2014
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