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Focusing on Hello Fresh, founded in Germany in 2011, this seminar paper analyzes its growth and market presence across thirteen countries, serving over 2 million customers. The company specializes in delivering meal kits that enable customers to prepare fresh, sustainable meals using locally sourced ingredients. With various options available, including vegetarian and meat selections, Hello Fresh aims to cater to a diverse customer base, promoting convenience and sustainability in home cooking.
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The company Hellofresh. Global and mobile marketing, Eric Carstensen
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- Année de publication
- 2022
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