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The book explores the critical challenges faced by companies throughout their lifecycle, emphasizing the urgent need for change to avoid failure. It delves into the reasons behind managerial reluctance to recognize and act on impending changes, highlighting the necessity of updating traditional lifecycle concepts. Through this examination, it offers insights into effective strategies for adaptation and survival in a dynamic business environment.
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On Good Management, Mario Müller-Dofel, Burkhard Schwenker
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- Année de publication
- 2015
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